COMMUNITY NEWSPAPER MARKETING
HELPS SELL HOMES FASTER
By Larry Stoller | Nov 14, 2022
According to research conducted
by CoreLogic, properties promoted in printed newspapers and online advertising
campaigns sold faster and for higher prices than properties that were
advertised online only.
The above-mentioned analysis,
which was based upon 850,000 homes that were listed for sale over two years,
clearly showed that advertisements in print newspapers improved real estate
sales outcomes.
In fact, print outperforms
online for delivering targeted real estate advertising. While most perspective
home buyers begin their search online, they continue to see properties for sale
in their specific plantation or development in their local newspaper. It is
this combination of digital and print real estate advertising that supercharges
real estate sales.
The way people read newspapers
also contributes to the effectiveness of newspaper real estate advertising.
Since newspaper readers enjoy looking at homes that are for sale, it’s very
possible to reach potential home buyers who are not yet actively searching for
a home.
Here are three more ways in
which printed newspapers help get real estate listings noticed and sold:
1. Open houses. Whether the advertisement
is for an open house on a specific day or by appointment, open house
advertising in the papers get folks out to look at homes.
2. Just listed properties. When homes first go on
the market, showcasing them in the newspapers is a great way to get them
noticed and to get face time for the listings agents as well.
3. “OOSF&R.” This is my term for
“out-of- state friends and relatives.” It is my personal favorite because it
works very well with the homes that we list and sell. Basically, a Bluffton
homeowner will see a home advertised in the paper and tell their out-of- state
friends and relatives about it.
While daily papers are
effective for same-day open houses, community papers have a longer shelf life
and are great for promoting properties and the agents who list and sell those
properties (and who can help you sell your home!).
The superior scope of printed
newspapers and their capacity for reaching a broader range of prospects, when
combined with the targeted efficiency of online marketing, is an unbeatable
combination for home owners and real estate agents who want to sell homes
faster and for a higher price.
Larry Stoller is a broker and
Realtor with Real Estate Five of the Lowcountry. Larry@RealEstateFive.com,
RealEstateFive.com