SAVVY AGENTS USE NEXTDOOR TO HELP
SELL THE HOMES THEY LIST
By Larry Stoller | Sep 19, 2022
According to the National
Association of Realtors and other sources, in 2021, 97% of home buyers used the
internet in their search for homes. This is a huge must-be-reached audience –
and internet visibility must play a major role in your real estate agent’s
marketing plan.
If you plan to sell your home,
make sure that your Realtor’s marketing includes online visibility on all the
popular high traffic websites that buyers frequently visit to search for homes.
Effective use of social media sites also increases a property’s presence,
broadens its reach, and helps it be more easily located.
When your home is listed it is
immediately displayed on HiltonHeadMLS.com. All active listings are then
automatically displayed on Realtor.com, Zillow, and numerous other online real
estate directories where home buyers shop for their dream homes.
Some savvy real estate agents
also use NextDoor, a neighborhood-specific app, to showcase the homes they list
and find buyers who might be interested in specific neighborhoods. Sometimes,
current residents might know of out-of-state friends and/or relatives who want
to move into their community.
Just recently, we sold one of
our listings in Sun City where a neighbor down the street had a sister who
wanted to move to the community. The neighbor told her sister about the home
and also contacted the seller. The seller told us, we set up the showing, and
the house sold for more than asking price.
What’s unique about NextDoor is
that real estate agents can easily interact with homeowners in specific
Bluffton and Hilton Head neighborhoods. This interaction can lead to a wealth
of home sellers, home buyers and/or those who know folks who want to move to
paradise here in the Lowcountry.
NextDoor is also very effective
in advertising open houses and providing website links to virtual open houses
with photos and detailed information. It is an excellent supplement to open
house newspaper advertising.
Larry Stoller is a broker and
Realtor with Real Estate Five of the Lowcountry. Larry@RealEstateFive.com,
RealEstateFive.com