Real Estate Five of the Low Country
Larry 843-290-5101
Valerie 843-540-3829

HOME SELLERS

With our variable rate commissions, you can sell your home for as little as 1%, while receiving full service and enhanced marketing designed to sell your home faster and for a higher price. 

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HOME BUYERS

Buy any home through Real Estate Five of the Low Country and receive a Home Warranty that covers repairs of HVAC, water heater, kitchen appliances, washer, dryer, electrical and plumbing.

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MEET THE TEAM

Put the skills and experience of Larry & Valerie to work for you. Whether you are buying a new home or selling your current home, this hard and smart working duo will be with you every step of the way.

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SELLING UNIQUE, UPSCALE HOME MIGHT REQUIRE UNIQUE MARKETING
By Larry Stoller | Aug 15, 2022

A unique luxury home poses special challenges for real estate practitioners. The use of conventional real estate marketing methods might have to be supplemented by aggressive and specialized sales strategies.

Imagine a stunning executive estate that has a canal and deep water access, a dock and a 100-foot boat slip out back, and unobstructed sunrise and sunset views. That kind of home has a very limited market and, while promoting that property in local and national multiple listing services (what all agents routinely do) is a good start, much more might be required to reach the right buyer market.

All too often, marketing a unique home is a trial-and-error process. But it does not have to be. Here are some marketing methods that have been utilized by savvy real estate agents to sell unique homes.

Target the market. Finding the right buyer often means tapping into a specialized market. Utilize niche marketing, online community groups, electronic message boards, email discussion groups to connect with potential select buyers.

Use the internet. Post the home listing on top real estate websites and target special interest websites as well. Finding niche markets on the web is as easy as typing in keywords into Google that describe the unique property.

Price to sell. Not all agents know how to optimally price unique homes. Pricing a home is neither a science nor an art – it’s a combination of both. Knowledgeable agents have written documentation to support a recommended price range.

Marketing materials. Use professional photography, home staging, and compelling copy to showcase the property (include floor plan, room descriptions, special features, selling points, amenities, facilities and local area highlights as well).

Exclusive property website. An exclusive property website is a great selling tool to combine photographs, descriptions, virtual tours, and property details that promotes the property on the internet 24/7. These are syndicated to numerous online real estate search sites.

Top selling real estate professionals will also create excitement to get exposure for a unique home. In addition to broker open houses,  realtor home tours, and specialized newspaper and magazine advertising, they might send out emails to the more than one million real estate professionals across the country to market their unique listings.

Larry Stoller is a broker and Realtor with Real Estate Five of the Lowcountry. Larry@RealEstateFive.com, RealEstateFive.com

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What our clients are saying  

We chose Larry Stoller to be our listing agent for our condo in Bluffton South Carolina based on a recommendation from a neighbor who had also used Larry’s services. We could not have been happier with the results. Great communication, flexible commissions, quick sale (3 days!), and a great attitude and helpful knowledge. Larry and Valerie are a great team and we highly recommend them for any of your real estate needs. Thank you,

 

~ Jeff & Mary Lou Muckleroy

Larry and Valerie helped me sell my house. If you are looking for the personal touch then these real estate professionals are the ones. They went above and beyond what usual big outfits give you. If you are looking to sell and/or buy a house, then Larry and Valerie are who you need to call. I don't just hand out recommendations, they have to be earned. And they earned mine.

 

~ Zack Southwick, Bluffton, SC

Valerie and Larry, thank you so much for the excellent marketing, selling and timely closing of our home. Your efforts were immediate, well planned and executed. As a result, the responses came quick and at a greater price than we anticipated. All this occurred with a very can-do and friendly attitude. We would be happy to recommend your services as we have already. Thanks again for helping make our dreams come true.

 

~ Jim & Fran Cason, Bluffton, SC

We've sold six houses in the past 17 years and Larry was hands down the best agent we've used. We were very impressed with the way he got the job done. He was always available to answer questions and stayed in close contact with us during our selling process. Larry is easy to work with, and we could tell that he definitely had our best interest at heart. I would not hesitate to recommend him and would use him again in the future.

 

~ Matt & Beth Nielsen, Bluffton, SC

Valerie and Larry did an excellent job of getting a buyer for my house. I was very pleased with their services. They were always prompt and on time when they made appointments. Their feedback was very helpful. It was like getting two realtors to get the job done instead of one. I highly recommend them.

 

~ Ann Gibson, Sun City Hilton Head, SC

We met Larry about a year ago and with his incredible assistance we were able to purchase a home in The Haven in SC. He was always available to us to answer the never-ending series of questions we had. Being from out-of-state, he gave us a working knowledge of the area and provided us with all the information we needed to make a suitable offer on the property. His work with us continued even after we closed on the property, with assisting us in finding a quality renter until we were ready to move. I consider Larry to be an A+ realtor and would absolutely recommend him to anyone.

 

~ Rob Lovisolo, Maple Grove, MN

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