CHOOSE PROFESSIONAL PHOTOGRAPHY TO
SELL YOUR HOME FASTER
By Larry Stoller | Jul 5, 2022
When selling a home, first
impressions are everything. House photos are what buyers will see first when
they begin looking for their picture-perfect home.
Did you know that most buyers
will make a decision – “love it,” “like it” or “not crazy about it” – when they
first pull into the driveway before they even enter the home?
Furthermore, with
a majority of buyers searching for their dream home online, they might never
even ask their agent to show them your home if their internet impression
doesn’t wow them.
Creating that “Wow” impression
is where professional real estate photography takes center stage – showcasing
your home, highlighting your home’s best features, and impressing potential
buyers when they first see your home online.
I speak to successful real
estate professionals all the time. They all agree they will settle for nothing
less than professional photography for all the homes they list and sell. Some
agents also assist their clients with getting the home ready to show before the
photographer arrives.
Savvy agents and professional
photographers know what it takes to: 1. Get your home noticed, 2. Get your home
shown, and 3. Get offers rolling in.
In addition to pricing your
home correctly and wowing potential buyers with beautiful photos, some agents
also add compelling captions to all the photos.
Since property photos get
propagated throughout the internet, the quality and quantity of your home
photos will make your home a top contender. You’ve heard the expression that “a
picture is worth a thousand words.” Well, it’s those stunning photos will begin
telling the story of your home.
In a study by the National
Association of Realtors (NAR), homes that were professionally photographed sold
faster and for a higher price than those that were not.
A report by Google and NAR
indicated that online real estate searches on Google went up 243% in the past
three years. Most every buyer I speak to uses Zillow to search homes for sale.
The hunt for a home has turned
digital! More and more, real estate professionals are using online real estate
directories, social media platforms, and professional real estate photography
to market their listed properties.
Larry Stoller is a broker and
Realtor with Real Estate Five of the Lowcountry. Larry@RealEstateFive.com,
RealEstateFive.com, SunCityOpenHouses247.com