As technology in real estate explodes, the human factor
becomes more important
By Larry Stoller
Technological advances in the real
estate industry are skyrocketing!
Internet searches are better than
ever, online real estate information is incredible, photos are phenomenal and
there’s not much you can’t do on today’s state-of-the-art real estate websites.
As technology in real estate
continues to expand, the real estate agent’s involvement in providing better service,
accurate information, clear communication and timely follow-up will become more
important in managing the overall real estate transaction.
That’s because this business of selling
real estate is very relational and cannot be replaced by technology and robot
realtors. However, I do think that real
estate agents who don’t adapt may be may displaced. I also believe that full utilization of
technology, world class service, and absolute trustworthiness will be the
trademark of consummate real estate professionals.
I also think that real estate Buyers
& Sellers will look for the following attributes and skills when choosing a
REALTOR to represent them:
High
ethical standards. The Code of Ethics differentiates
REALTORS from the competition. As real estate continues to be the most important
transaction in the lives of consumers, integrity and loyalty are crucial agent
characteristics. Now and in the future, real estate agents must continue to act
as honest professionals to the public and trusted advocates to their clients.
More
than just facts and figures. With all the real estate information that’s available online, consumers are better informed about
the local housing market than ever before. Therefore, in addition to being a local market expert, today’s real
estate professionals must effectively utilize their skills and complete tasks
that a computer can not perform: negotiating contract terms, handling sensitive
situations, and resolving contingencies to ensure a trouble-free transaction
and successful closing.
Embracing real estate technology: Technology is changing the
real estate industry big-time, and it’s only the beginning. Today’s savvy real
estate agents are better prepared by updating their knowledge of new
technologies and implementing these technologies to give their clients the
competitive real estate advantage.
Visit www.3SequoiaCourt.com to see an example of how an exclusive property website
promotes a property every day of the year 24/7.
Larry Stoller is a local Broker-Owner and Realtor of Real Estate
FIVE of the Low Country. Visit www.Realestatefive.com,
larry@realestatefive.com.