Help your real estate agent sell your home faster and for a
higher price
By Larry Stoller
While successful real estate listing
agents go the extra mile for their sellers, sellers can help their agents get
their home sold faster and for a higher price.
Here are three ideas/sales
strategies that sellers and agents can add to the marketing plan to get from
JUST LISTED to JUST SOLD.
1. Create a SELLING BOOK- Tell the
story of your home through photographs, descriptions and graphics all combined
in a beautiful book format. Not only is this a powerful selling tool, but also
a nice keepsake for the sellers and the new buyers.
A Selling Book will give the home
its own identity, highlighting all the special features that the home has to
offer (i.e., the beauty of the home in every season, the home’s appeal during
special holidays, information about the architect and builder, views of the
forest, the lagoon, nature that surrounds the home, wildlife outside the window
and anything else that shows how special your home is!
Once the selling book is complete
and in print, it can easily be developed into a digital flip book that can be
added to various real estate websites.
2. Create a RENOVATION BOOK - List all the home improvement projects that
have been completed. Show before and after photos of renovations that made the
property more comfortable and appealing. This is a very persuasive tool for
buyers to see that your home has more added value than the competition.
It also helps sellers get offers as
close to their asking price (or more) as possible, as most purchasers do not
want to undertake the time, effort, energy, vision and expense of doing the
remodeling themselves.
3. Create an Exclusive Single Property
Website – While this can be done by ambitious sellers using an on-line program
like www.propertiesonline.com, many savvy real estate agents will include this marketing
method (e.g., www.217StratfordVillageWay.com) in their services for their
seller clients.
Routinely, when you list your home
it immediately is displayed in the local Multiple Listing Service (MLS),
Zillow, and a number of other online real estate portals. Adding an exclusive
single property website can syndicate your home listing to hundreds of other
online real estate directories.
Larry Stoller is a local Broker-Owner and Realtor of Real Estate
FIVE of the Low Country. Visit www.Realestatefive.com,
larry@realestatefive.com.