Successful real estate listing agents go the extra mile for
their sellers
By Larry Stoller
Have you ever wondered why some real
estate agent’s are more successful in listing and selling homes than other
agents? Well, it has a lot to do with what Agents do for Home Sellers.
One of the first things that
successful agents do is to fully evaluate the property. That helps the seller understand the
property’s strength and weaknesses, and what can attract or deter home buyers.
This evaluation also includes the
home’s optimal price range, and a customized marketing plan to get the home
sold in a timely manner and for the highest possible price. Successful agents
are not shy about informing sellers of all the services they offer.
With expert knowledge of the local
real estate market, these real estate professionals know how to best price and
market every property they list. Some
agents recommend that the seller have their home inspected, to find and fix any
problems before the buyer does his or her inspection.
Successful agents know what buyers are
looking for in a home (and they share that information with their sellers).
Most sellers have grown accustom to their home without realizing that a few
simple home improvements could greatly increase marketability and value.
Savvy agents also know how to market
and advertise a home to reach as many potential buyers as possible.
A listing agent who is a member of
the local real estate association and multiple listing service (MLS) has access
to an extensive network of cooperating agents (more than 80% of home sales are
coop sales, where a listing agent lists/markets the property, and a selling or buyer’s agent brings in the
buyer).
Member agents are able to list homes
on the local and national MLS. They know what information to include
(attractive photos and compelling house descriptions) to promote the best
qualities of the homes they list.
Buyers are searching the Internet
(more than 90% initially) for properties. Results-getting real estate agents
know which real estate web sites are most popular with home buyers to ensure
that their listings are effectively syndicated and getting noticed.
As prospective buyers and buyer
agents show interest, listing agents arrange showings, share feedback and bring
offers to their sellers.
Successful listing agents do MUCH
MORE! Just ask them before choosing the agent who will work best for you.
Larry Stoller is the Broker-Owner-Realtor of Real Estate FIVE of
the Low Country. larry@realestatefive.com,
www.RealEstateFive.com